In 2008, Barack Obama released one of the best political campaigns, in my opinion. This campaign was very emotional and made you happy within the first minute of watching it. The LowDown featured this campaign in an article that they wrote about the best political campaigns. You can also watch the campaign video here to see what I’m talking about! Obama did something very different with this campaign that no politician had done before, he made his campaign only available on the web, so it was not on TV. This was a good move for Obama and his administration because in 2008, the internet was booming and growing at a faster rate than ever, so everyone was online all the time, so when he launched his campaign video online only, he reached so many people and a ton of millennials which most likely won him his first election in 2008. This campaign was produced by Will.i.am from the Black Eyed Peas and Jesse Dylan and featured more than 30 celebrities (John Legend, Scarlett Johansson, Common, and Will.i.am himself) who were singing snippets from his speech. This was also another good way that Obama connected with the younger side of America. Instead of having something boring and dry, he got celebrities that people know and love to support him and his campaign. This was good because most people follow celebrities every move, so if you saw that your favorite celebrity was supporting Obama, you would most likely support him as well… celebrities have that affect on people! Obama’s main slogan was “Yes We Can” and the celebrities repeated that all throughout the campaign. “Yes We Can” indicates that Obama was speaking directly to the American people saying that they can get out of any situation that they are currently in and made the American people feel secure and like someone actually wanted to help them (at least to me). This campaign proved that Obama was a great guy and a great political leader because of his speech in the background of the campaign and in my opinion helped him win the 2008 election against John McCain.